Environmental Concern of the Company
The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money. A six-item versi
View ArticleCorporate Social Responsibility (Engagement)
Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the envir
View ArticleEnvironmentalism (Activism)
A person’s tendency to not only express his/her concern for the environment via product-related decisions but also by engaging in other pro-environmental activities is measured with ten, seve
View ArticleEnvironmental Concern of the Company
How much a person believes that a particular business is committed to environmentally friendly practices is measured in this scale with four, seven-point items.
View ArticleConservation Intention at the Hotel
The extent to which a guest at a particular hotel plans to engage in behaviors that conserve resources, especially electricity, is measured with five, nine-point Likert-type items.
View ArticleAttitude Toward Recycling
This scale uses four, seven-point bi-polar adjectives to measure whether a person believes recycling is desirable and necessary or is unfavorable and not needed.
View ArticleAttitude Toward the Ad (Greenwashing)
The scale uses seven, seven-point Likert-type items that measure a person’s belief that an advertisement misleads people with its claims and implications about a particular product’s en
View ArticleAffective Response to the Brand (Evoking Nature)
Three, seven-point Likert-type items measure the degree to which a consumer feels that a particular brand stimulates feelings of being in nature and/or close to it.
View ArticleEnvironmentalism Felt with the Product
With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.
View ArticleAttitude Toward the Product (Greenness)
The belief that a particular product is considered to be “green” and beneficial to the environment is measured with three, seven-point Likert-type items.
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